Episode 1

Welcome to CAP Communications Group, episode 1. 

Now that South by Southwest (SXSW) just wrapped up, highlighting just over a week of guerrilla marketing and buzz-filled brands and events, let’s take a look at the marketing campaigns that deemed most talked about. Aside from musicians and celebrities (even politicians) announcing releases, making appearances and performing, there were plenty of new companies using SXSW Interactive as a platform to launch their products or brands to draw attention and create awareness in more unconventional and talked about ways. 

Top Six Crafty Interactive SXSW Happenings:

  1. The Tinder robot, Ava, catfishing those “right swipers” to promote the premier of sci-fi thriller Ex Machina.
  2. Cyphr, the Texas-based startup alternative to Groupon, started a #RIPGroupon movement throughout the city and even went as far as holding a memorial service for Groupon.
  3. The new computer hacker drama on the USA Network and 2015 Audience Award Winner, Mr. Robot, hacks SXSW through a campaign with men dressed in sunglasses and black “Mr. Robot” hoodies who handed out white cards with instructions to download the SXSW Go app and take selfies for immediate rewards.
  4. Fake protests from hopeful Tinder rival, Quiver, who at first glance seemed to be an organization but really was a publicity stunt with “Humans Are The Future” and “Stop the Robots” signs to gain interest and raise awareness for the app that creates matches by humans rather than through computer systems.
  5. The social media software provider, Hootsuite, hosted 15-minute rolling pedal pub crawls, providing a quick break for attendees from the heat and hustle of SX to having a drink while pedaling through the streets of Austin.
  6. RetailMeNot brought attention to their app by randomly dropping wallets with $20 inside along with a note stating that downloading their app provides regular $20 savings on purchases.