PR Fun Facts


When people think “public relations,” there are very few times they are actually thinking about what PR is. We get a lot of “oh that’s pretty much advertising, right?” or “so you plan events?” – no and no we do not just plan events. Public Relations is a dynamic role that helps build and maintain a presence for a company/brand. We are the liaison between you and a brand to conquer any question or crisis that may arise. Remember the Blue Bell listeria crisis? That was us – not the listeria, but the reason you’re out there eating it again despite the health risk. 

Here some fun PR facts to help you get a little more familiar with what we do… 

1.    Contrary to popular belief, Public Relations rarely works around a budget. Our goal isn’t to buy exposure, it’s to create it through relationships with the media and the community. We create strategies that cater to every client that help them gain the publicity they need without dropping 2K on a magazine ad. What does this require? Emails – So. Many. Emails. It requires creating a scenario in which our influencers want to talk about our brand – free of charge! 

2.    We are the city that never sleeps (please ignore my sad attempt at grabbing your attention). What do we mean by that? Public Relations isn’t just getting the local radio show to talk about our exciting new local gluten free bread, it’s being prepared for any crisis that might come from it. Remember what I said about Blue Bell? That’s what we mean. It’s creating an “on-the-fly” strategy to keep a brand from going down in flames. Que the pressure

3.    We write A LOT. When we aren’t talking with our clients, odds are we are buried behind the tabs open on our computer researching, writing and planning our next move. We run the before, during and after of each event. We get the word out then follow up about how awesome it was. This requires us to have to adapt to a lot of different voices. Every client is different and the demographic associated with them is different plus requires a new angle every time. How we approach a pitch and a crisis is completely different (as you can imagine). 

We love our jobs. We get the opportunity to know different brands and the exciting communities that come along with it. We get to exercise a new creative strategy with each new project that constantly keeps us on our toes! And, we get to share our passion and collaborate with people like you. What can we help you with? Do you have a brand that needs to be polished, pushed and talked about?

All You Need is Love…And a Whole Lot of Adventure

With our moods changing everyday, it took a while to narrow down a theme for our summer "mood board". After diving in to different possible elements, it became more of a quest to determine the outcome of our summer. To no surprise, it was clear every thought ended in adventure - but what does that really mean? Are we propelling down a waterfall in Costa Rica? Riding elephants in Bali? Exploring the coast of Italy? I know what you're thinking - slow down ya'll, summer is only one season. We get it, trust us. When you have kids running around, it's hard to plan your next excursion across the world. However, that doesn’t mean we abandon our sense of adventure, we just get more creative with it. 

Our mood this summer is finding adventure in the ones we love. Sometimes we get so caught up in where we want to be instead of where we are. We forget to look around and notice the wonderful life happening all around us. But a trip to daycare is not going to fulfill your desires versus a trip to Africa. True, but what good comes out of constantly wishing you were somewhere else?

We challenge you to embrace each little moment in your life this summer as an adventure. Use every opportunity and obstacle to get to know your family (and yourself) a little better. Get to know your hair dresser, find a new trail to jog on with your stroller, attend one of Austin's (many) free summer festivals - the opportunities are endless and waiting for you! Each day is happening and it's up to us on how we let that day go. 

Here are few "at home" adventures to try this summer: 

·      Have a themed dinner once a week - can't get pasta in Italy? Bring Italy to you! 

·      Go to Wildseed Farms in Fredericksburg - almost as pretty as flower farms in Norway 

·      Spend a day at the zoo - one step closer to that Africa trip you have been dreaming of 

·      Set a new workout goal for the week and find new places to fulfill it 

o   Goat yoga 

o   Hiking/cliff jumping at Pace Bend 

o   Soul Cycle 

·      Redecorate (or rearrange) your home - almost like staying in an AirBnB right?!

Your life and those you love are the greatest adventure of all, ya'll! Happy summer! 


New Year versus This Year

Okay, ya’ll - Spring is officially in full force, Mercury is in retrograde, and our resolutions are… reso-lost? Fear not, they aren’t lost for good. When the “New Year high” as I like to call it wears off and reality sets back in, it’s easy to leave that new diet or side hustle in the dust along with 2017. It’s time to check back in to those resolutions and resurface your excitement for personal growth this year.

Why are resolutions important? Glad you asked ;) Resolutions, by definition, are a means to resolve. What you chose as your resolutions for this year are like a little love note from the “2017-you” on ways you can make this year better than the last – who can offer you better advice than YOU? Review your list and evaluate what you have been really doing (or not doing) to improve those areas of your life. For me, it’s digital organization. Did I organize the files on my computer? Nope. Should/Will I? Yup. Why? Because it’s a habit that I know will dramatically improve my life an increase productivity – who doesn’t need more of that?!

How do you reestablish resolution enthusiasm? Easy – revisit 2017. Painful, I know. What did you feel like? Look like? How was your work ethic? Home life? Social life?

*shines light in face and continues interrogation*

Kidding, but really, revisiting that time in your life is the only way to resurface the desire for change – or celebrate new changes. Take a mental note of last year compared to this one and see where you have improved and where you still need improvement. For me, I struggled with being able to create a relaxing atmosphere for myself when I desperately needed it. What did I do? Got a plant, some candles and decluttered my space so it became a place of rest not reminders of looming tasks. Improvement! Next stop, that digital organization I keep putting off.

What can you do right now? Take a you-moment and answer these questions.

1.     What resolutions have I thrown on the back-burner?

2.     What resolutions have I actively worked on?

3.     What areas of my life are causing me stress?

4.     What areas of my life offer me relief and joy?

5.     How can I incorporate my resolutions in to my daily routine?

6.     Why am I awesome? (Not related but you deserve to celebrate yourself *go you*)

Life is happening whether we like it or not folks. Why not make it as magical as possible? 


Happy 182nd Anniversary, Texas!

Did January fly by for everyone else? AND February? We cannot believe how busy life has been. Not complaining, just pleasantly surprised. 


Texas Mug.jpg


Do you know our history? Over the last couple of years, we've come to thankfully learn more as we've celebrated this holiday with one of our own clients, ZiegenBock, a Houston-brewed and only available in Texas brew. Texas Independence Day is the celebration of the adoption of the Texas Declaration of Independence on March 2, 1836. So this year is our 182nd anniversary! 

Want to know more? The Austin-American Statesman is sharing "Eight things every Texan should know on Texas Independence Day." I reckon you take a moment to read up and better understand this holiday. 

Want to celebrate somewhere? Austin Monthly has rounded up a few CELEBRATIONS around town. Be sure to check 'em out!


Happy New Year, ya'll! Last year was a year for the books - both for our company and our personal lives. We've seen so many changes - from gaining some incredible client experience and partners, to Callie (me!) having my second baby in October.

What else is new already this year? NEW YEAR, NEW NAME ---- CAP Communications Group has had a facelift and we are now Caption Communications. We're here to caption your brand. 

Kicking off the year with our new name was one of many resolutions.  Another one of mine is being comfortable in my own skin. With that comes lots of face time - face behind the brand kinda stuff i.e. Insta stories!  I want you to get to know me. I am a typical PR girl where I LOVE being behind-the-scenes. But that isn't where PR is going these days...I need to step up and get out of my comfort zone and start the Story relationship. Get ready! What are some of your new years resolutions?

Here's to 2018 being bigger and better. Cheers!

- Callie


Cold and Cozy Must-Haves

The time has come where Texas has started throwing us random cold fronts that come and go so fast we have began to slowly create a summer/winter hybrid closet. Great news though -- each cold front is one step closer to full-time sweater weather. With winter on the rise, we’ve slowly been trying to find what essentials are necessary to keep us fashionable but not freezing. We’ve come to realize that we can’t always get that new Free People jacket that taunts us in our emails. However, there are plenty of other affordable options that will keep you up to date with this year’s fall/winter trends: 

Fuzzy Coat: As much as we’d like to drop $200 on a fuzzy coat, it’s just not an option. Luckily, there are sites out there like Nordstrom Rack that understand these struggles and give us an out. This fuzzy bundle of joy will keep you warm, snuggly and snazzy for the cold nights to come!


Little Black... Turtle Neck: This is a key element to getting through winter season. I mean, what DOESN’T a black turtle neck go with? Aside from being totally flattering and adorable, it can pair with just about any winter bottoms or coat. The best part - they are everywhere (meaning you don’t have to blow your money on it) and come in tons of colors. We think everyone should invest in black, white or grey (or all three). 


Statement Booties: Wearing all black is always a great go-to, but why not throw in a little spice? A pair of bold booties is a great way to turn your simple outfit in to a statement. We’ve watched printed booties take over the fashion world and we are excited to jump on board. Give your feet a moment in the spotlight with these gorgeous (and affordable) boots. 


  Agenda: Big Bend National Park  


We’ve all heard of Big Bend, but did you know it’s a national park and not a state park? We think of this little corner of Texas as the best not-so-secret park and we are excited to add it to your bucket list. If you’re heading that way from ATX like we did, we’ve got the inside look on where to stay, what to do and what to bring.


If you’re planning to venture that way, we highly recommend a pit stop in one of the quirky towns on the way to rest your eyes so you can enter the park refreshed and ready to explore. This stop doesn’t have to take away from your adventure. In fact, it should add to it! Here’s where we stopped on the way back that made for an amazing experience:


Pit stop – El Cosmico in Marfa. Ever stayed in a Yurt? What about a restored 1960’s airstream? A Tepee? No? Neither have we, until we stopped at El Cosmico. This place is the perfect cozy, cute and quirky stop that leaves you feeling like you just walked straight out of a movie. Staying here leaves you with the chance to wake up bright and early and have a whole day at the park to get settled and still squeeze in a hike or two. Not to mention you can spend the day in the art town, Marfa, if you want to add a little extra vacation day on to your trip.


The Adventure – No question, if you’re going to Big Bend you HAVE to (not should) stay at the Chisos Basin camp site. The camp site is surrounded by magnificent red cliffs that catch fire when the sun rises and sets. It leaves you waking up and going to sleep mystified. While you’re there, be sure to check out the Lost Mines Trail, it’s roughly three miles and leads you up a mountain to an unforgettable view with the freshest and most pure air. If you’re up for a little drive, we highly recommend checking out the natural hot springs pool that’s about 30 minutes from your camp site known as the Boquillas Hot Springs.


Essentials – Besides the obvious camping supplies (tent, stove, boots etc.), there are a few things we often forget to bring that we believe are crucial. If you’re not accustomed to sleeping on rocky terrain, we highly recommend a cot. The last thing you want is to be restless all night and feel drained the next day for your adventures. Next, don’t forget your swim suit! Even if you don’t plan on visiting the Boquillas Hot Springs, El Cosmico has “starlight tubs” that are delivered to your doorstep for a little midnight dip under the stars.


Now get out there and start exploring!  



Tips for the perfect Friendsgiving  


It’s almost that time of the year! Halloween has passed and our new holiday obsession has officially settled in. Thanksgiving is, of course, a time to celebrate the joys of family. However, we believe the celebration of friends is equally as important. Our friends are the chosen family that carry us through our everyday lives and see a side of us those distant relatives never get to. We believe this calls for a celebration! Here are a couple of ideas to get your party planning motors in motion and to help you be the best Friendsgiving host of 2017!


Décor – It’s hard sometimes to create that Pinterest-worthy party without blowing your budget. After a little research, we found an idea from Lemon Thistle that will help you create the warm, fun atmosphere that every Friendsgiving should have. All you need is some Kraft mailing paper, a friend who has mastered the art of cursive and some simple white candles! It an easy, affordable way to spice up your party and leave you worry free of ruining a new table cloth. Throw in some white pumpkins and some greenery and there ya go!

For more on our inspiration, visit  


Sips – What’s a party without some mimosas? Well, it’s still a party but mimosas are a huge plus. We must stay on theme though so we found the perfect compromise – Apple Cider Mimosas. We suggest heading to your local farmer’s market and grabbing some fresh cider, and don’t forget the champagne! Dip your rim with some cinnamon and top it with an apple wedge and your all set as seen at


Bites – This recipe found its way to us one day when we were scrolling through our Facebook feed and has been a Friendsgiving inspiration ever since! Guests (friends) have a combo of many different diets, including gluten-free. How do you satisfy and meet all their needs? Crustless apple pies of course! It’s an easy, delicious way to contribute and still make everyone feel happy and welcome. Not to mention that is one less (of the many) carbs you will be consuming.

A favorite recipe found here: